Proposal · 3 November 2026 Website · SEO · AI Search (AEO)

Award winning commercial lawyers.
Now let's look the part online.

A new website for Albrecht Burrows that presents the firm as the commercial and financial services specialists you are, on the same page structure you have today, then ongoing SEO and answer engine optimisation (AEO) so the firm is found on Google, in Google's AI Overviews, and in answers from ChatGPT, Gemini, Perplexity and Copilot.

The Albrecht Burrows team at work
Your own team photo, used on the new site
Prepared for
Nik Albrecht & Amanda Cefai
Principals, Albrecht Burrows · Sydney
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
3 December 2026
30 days from issue
01 · Executive Summary

The opportunity

Albrecht Burrows is the Winner of Financial Services Law Firm of the Year in Australia for 2025 and Cyber Security Law Firm of the Year for 2024, with clients including Telstra, Shaw and Partners, Grain Growers and Craigs Investment Partners. The firm offers top-tier expertise with the commerciality of a start-up. The current website doesn't say that loudly enough.

This proposal fixes that in two parts: a new website for $4,000 + GST, keeping every team, expertise, solutions and insights page you have now, then an SEO and AEO retainer at $2,350 + GST a month so the firm is visible wherever clients search, including AI answers.

◆ Why this, and why now

Built on what already sets Albrecht Burrows apart
  • ◆
    Your awards are buried. Four national awards sit in a single line of text partway down the homepage.
  • ◆
    Deep content, hard to find. 8 expertise pages, 11 solutions pages and 12 insights, mostly reached through drop-down menus.
  • ◆
    Google barely sees it. Of 100 search terms tracked for the firm, only 4 rank in the top 100.
  • ◆
    AI answers are the new front door. Across 30 client questions we tested, the firm appeared in AI answers for just 3.
02 · Website Rebuild

Before and after, already designed

The new site is already designed, using your own team photos, logo and content, on the same page structure as today, so you can see exactly what you're getting. Have a click around: albrechtburrows.pages.dev

Desktop homepage
Before
Current Albrecht Burrows website on desktop
albrechtburrows.com.au today, captured 3 November 2026 at 1440px wide.
After
New Albrecht Burrows website on desktop
The new homepage at the same size, with your awards up front.
On a phone
Before
Current Albrecht Burrows website on a phone
albrechtburrows.com.au today on a phone.
After
New Albrecht Burrows website on a phone
The new site on the same phone screen.
An expertise page
Before
Current Disputes and Litigation page
Disputes + Litigation today.
After
New Disputes and Litigation page
The same page and content, with a sticky menu of every expertise area and a consult button.
Before
albrechtburrows.com.au
  • ✕ Awards shown as one line of text partway down the homepage
  • ✕ Expertise and solutions mostly reached through drop-down menus
  • ✕ No enquiry form, just a "Contact Us" link to the footer
  • ✕ Ranks in the top 100 for only 4 of 100 tracked search terms
View the current site
After
The new Albrecht Burrows website
  • ✓ 42 pages on your current structure: 6 team profiles, 8 expertise, 11 solutions, 12 insights, careers and contact
  • ✓ All four awards and your client logos straight under the hero
  • ✓ Every expertise and solution on the homepage, plus a sticky menu on inner pages
  • ✓ "Book a free consult" buttons throughout, an enquiry form and a mobile call to action
  • ✓ Built for SEO and AI search from day one: clean headings, schema and fast pages
Explore the new site
03 · Search & AI Visibility Today

Where the firm shows up right now

We tracked 100 search terms on Google and 30 client questions across Google AI Overviews, AI Mode, ChatGPT and Gemini. The firm wins on its name and a few AFSL terms. Everywhere else, competitors get the client.

Google · terms in the top 100Position
Search termRanking pagePosition
albrecht burrows lawyersalbrechtburrows.com.au/#1
AFSL application sydneyalbrechtburrows.com.au/applying-for-an-afsl#2
outsourced in-house counselalbrechtburrows.com.au/outsourced-inhouse-counsel#2
how to apply for an AFSLalbrechtburrows.com.au/applying-for-an-afsl#4
Other tracked termsIncluding financial services, AFSL, AML, cyber, privacy, litigation and commercial terms96 not in top 100
AI answers · questions where the firm appearedAI visibility
Client questionWhereVisibility
How long does an AFSL application take with ASIC?Google AI Overview25%
What should an AML/CTF program include?Google AI Overview25%
What does an outsourced in-house counsel do?Google AI Mode25%
The other 27 questionsAFSL, AML, unfair contracts, privacy, cyber, debt, litigation, insurance and estates0%

From the firm's ranking and AI visibility reports, Australia, English. AI visibility is the share of the four AI platforms showing the firm for that question.

04 · SEO & Answer Engine Optimisation

Found on Google, and in the answer

Clients now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews questions like "Do I need an AFSL?" before they ever call a lawyer. AEO makes Albrecht Burrows the firm those answers cite, while SEO lifts the site in the regular results.

1
SEO: Google rankings
Monthly

Turn your existing expertise and solutions pages into pages that rank.

✓
Protect and lift what ranks. Your brand at #1, the two #2 terms and "how to apply for an AFSL" at #4.
✓
On-page and technical SEO. Titles, headings, internal links, speed and schema on every expertise, solution and team page.
✓
New and expanded pages. Built in priority order for the 96 unranked terms, starting with financial services, AFSL, ASIC and AML.
✓
Authority. Google Business Profile, legal directories and quality links that build trust.
2
AEO: AI Overviews, ChatGPT, Gemini, Perplexity
Monthly

Make the firm the source AI tools quote when clients ask legal questions.

✓
Question-led content. Clear, expert answers to the 30 tracked client questions, written with your lawyers and published under their names.
✓
Structured data. Law firm, attorney, FAQ and article schema so AI tools understand who you are and what you do.
✓
Entity and citation building. Consistent firm and lawyer details across LinkedIn, directories and the web.
✓
AI visibility tracking. Monthly checks across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
3
Reporting
Monthly

Plain English: what moved on Google, where the firm now appears in AI answers, what we did and what's next.

06 · How It Works

From approval to found everywhere

The website is already designed, so the path to launch is short and clear.

01
Approve
You sign the proposal and we book in the build.
02
Review
Your team reviews every page on the preview link and sends changes.
03
Launch
The site goes live on your domain with redirects, so no existing rankings are lost.
04
SEO & AEO
Page optimisation, schema and question-led content, starting with financial services and AFSL.
05
Report
Monthly rankings and AI visibility, in plain English.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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2,000+
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Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One fee for the new website, then one monthly fee for SEO and answer engine optimisation.

New website · One-off
$4,000+ GST
The full site on your current page structure, launched on your domain
SEO & AEO · Monthly
$2,350/mo + GST
Google rankings and visibility across AI search
New website+ GST
Design and build: 42 pages including 6 team profiles, 8 expertise, 11 solutions and 12 insightsIncluded
Content migration, enquiry form, SEO and AI-ready structure, launch and redirectsIncluded
Website, one-off$4,000
SEO & AEO retainerInclusion
SEO: on-page, technical, content and authorityIncluded
AEO: Google AI Overviews, AI Mode, ChatGPT, Gemini and PerplexityIncluded
Monthly ranking and AI visibility reportIncluded
Monthly$2,350/mo
◆

The bottom line. $4,000 + GST for the new website, then $2,350 + GST a month to get Albrecht Burrows found on Google and in AI answers.

All fees are quoted in Australian Dollars and are exclusive of GST. The new website is a one-off fee of $4,000 + GST. The SEO and answer engine optimisation retainer is $2,350 + GST per month. Search and AI visibility results depend on many factors and are not guaranteed. This proposal is dated 3 November 2026 and is valid for 30 days from issue, until 3 December 2026.

09 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Review the site
You review the new site on its preview link and send any changes.
03
Launch
The site goes live on albrechtburrows.com.au with redirects in place.
04
SEO & AEO, monthly
Work starts on rankings and AI visibility, with a plain English report each month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226